Ford’s overall 2023 sales are lower than the industry’s sales growth, which auto data firm Motor Intelligence reports topped 15.6 million last year — marking a 12.3% increase from 2022 and the segment’s best performance since more than 17 million vehicles in 2019.
“In a year of challenges, from a labor strike to supply issues, our amazing lineup of gas, electric and hybrid vehicles and our fantastic dealers delivered solid growth and momentum. We have the products that customers want,” Ford CEO Jim Farley said in a release.
Electric vehicle sales came in at 72,608 for the year, up 18% from 2022 and boosted by nearly 26,000 EVs sold during the fourth quarter.
EV sales are increasing at a faster rate than overall sales, but percentages are deceptive when being based on such a small number. Overall, EV sales were still only about 3.6% of Ford’s sales despite them pushing it hard. It’s telling that the quote from Ford’s CEO leads with “GAS, electric and hybrid…”