DEARBORN, Mich. — Ford Motor is lowering the starting prices of some all-electric F-150 Lightning pickup trucks as it prepares to resume shipping the vehicles after quality issues.
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The cost reductions are the latest electric vehicle price changes for the broader automotive industry amid slower-than-expected consumer adoption. Ford’s cuts come three months after it adjusted Lightning prices, including increasing some model prices.
I won’t buy an EV until there a guarantee by the manufacturers to buy them back once the batteries stop charging.
So, Ford is gonna loose thousands more on each EV than the $36,000 per sold in 3rd quarter 2023 (which was up $4,000 from 2nd qtr ‘23).
I’m schmaht! Not like everybody’s sez! Like, dumb! I’m schmaht!!
Given that you can tow a boat all of about 99 miles with a F150 Lighting, real trucksters ain’t buying, just the pretty boys.