The Wisconsin Lottery’s promotional advertising would be scaled back and its annual advertising budget would be cut under a bipartisan proposal introduced Tuesday.
The proposal from Rep. Rob Hutton, R-Brookfield, and Sen. Fred Risser, D-Madison, would ban the Department of Revenue from collecting email addresses and promoting the lottery through a “players club.”
It would further prohibit the use of lottery winner names or lottery retail locations in advertising, and it would require that all required disclosures in lottery broadcast ads be delivered in a normal speaking voice.
It also would limit advertising to $5 million a year, a 33 percent reduction from the current level.
And here I thought it was unconstitutional for the state to advertise the lottery. Of wait… it is.
(6) (a) The legislature may authorize the creation of a lottery to be operated by the state as provided by law. The expenditure of public funds or of revenues derived from lottery operations to engage in promotional advertising of the Wisconsin state lottery is prohibited.