This marks a very interesting technological and cultural shift.
The dual release will be the realization of Netflix’s long-held goal to let subscribers see films at the same time they’re in movie theaters.
Netflix (Tech30) has achieved its goal by working directly with the Weinstein Company, the independent studio chaired by Bob and Harvey Weinstein. The studio is producing “Crouching Tiger, Hidden Dragon: The Green Legend” for both Netflix and the IMAX chain of super-sized theaters.,
“The film is to be the first of several major films backed by Netflix to premiere on the same day on the world’s leading Internet TV network and in select IMAX theaters globally, giving consumers and exhibitors around the world unparalleled flexibility in how, when and where they enjoy a major motion picture,” the companies said in a statement.