Boots & Sabers

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1928, 10 Aug 19

Cauliflower and Navy Bean Ice Cream

No. Just. No.

Becca Hoffman, who is 14 years old, eats ice cream with her dad almost every day. This summer, she tried new varieties he bought. All made with vegetables.

She enjoyed the cotton candy flavor (made with beets) but was less keen on the strawberry (with “hidden carrots”). “You could tell there was something else ground up in the ice cream,” she says.

For ice cream lovers, it is the summer of our discontent. Eager to woo health-conscious consumers, food brands are marketing a growing range of ice cream alternatives made with ingredients such as avocado, cauliflower, beets, zucchini, oats and navy beans.

“I do not think ice cream is supposed to be healthy,” says 10-year-old Marek Hommé, a rising fourth-grader in Jefferson, Mass., whose mother has attempted to serve him alternatives made from cashew milk and bananas.



1928, 10 August 2019


  1. Kevin Scheunemann

    As the official ice cream expert on the page…Owen’s opinion is “certified as 100% correct!”

    I would dare say: a total abomination of all that is good about ice cream.

  2. jjf

    O RLY, Kevin?  What’s the butterfat percentage on what you serve?  Don’t make me get out my Babcock tester.

  3. jjf

    The existence of new culinary creations does not threaten what you’d like to eat.  New culinary creations might be entertaining or delicious.  I’ve eaten flavored edible paper menus and yuzu ice balloons and durian and decades-old MREs.

  4. kjanz1899

    The problem is people are deluding themselves into thinking this is ice cream.

  5. Kevin Scheunemann


    I am not threatened.

    Who is threatened by the worst ice cream idea, ever?

  6. jjf

    What’s the butterfat percentage on what you serve, Kevin?

  7. Kevin Scheunemann


    …and it is 5%.

  8. Jason


    Because Social Justice jjf is still trying to weaponize sensitivity.  He’s bucking for a promotion in the Leftist Scientology of Hurthood.

  9. jjf

    I thought to call it “ice cream” it had to have at least 10% milk fat.

    Culver’s vanilla has 13%, their chocolate 10%.  Ben & Jerry’s and Häagen Dazs are in the 14-16% range.  Super-premiums might even have more butterfat.  As price and quality goes up, they’ll have even less air whipped into them than the cheapest big buckets.

    I think what Kevin is trying to say is that he thinks he’s an expert on soft-serve, a product that has the least of what is good about ice cream.

  10. Jason

    Looks like your promotion to “Grand-Doopah” is a lock now Social Justice jff!  Congrats.

  11. jjf

    Jason, what’s your favorite?

  12. Kevin Scheunemann


    Clinton administration changed the regulatory rules that butterfat as low as 5% is included in definition of ice cream.

    DQ soft serve ice cream is some of the healthiest in the industry.   The concepts you mention fo have higher butterfat, which liberals have, in the past, railed as unhealthy.

    Surprise you did not express your outrage at the concepts you mention.

    Are you losing your wacky liberal mojo?

  13. jjf

    “Soft-serve ice cream.”

    You blame everything on liberals, don’t you?

  14. Kevin Scheunemann


    Who was I blaming?  Just stating the fact at which administration changed the regulation.

    I was surprised you did not go into a foaming liberal rage about high butterfat of those other concepts.

  15. Le Roi du Nord

    Hmmm. 21CFR 135.110 disagrees with you, k.

  16. jsr

    Is your soft serve really ice milk? Is it 95% fat free?
    Technically, our soft serve does not qualify to be called ice cream. To be categorized as ice cream, the minimum butterfat content must be ten percent, and our soft serve has only five percent butterfat content. While our soft serve product used to be categorized as “ice milk,” the Food and Drug Administration (FDA) eliminated this category of product to allow companies the ability to market frozen dairy products as “reduced-fat,” “light,” and “low-fat” ice cream.
    DQ® soft serve fits into the “reduced-fat” ice cream category and our shake mix qualifies as “low-fat” ice cream. But, even though our soft serve may have been categorized differently in the past, our recipe has not changed. DQ soft serve contains 5% butterfat, which is not the same as 95% fat-free.


  17. Kevin Scheunemann


    That is correct, we are qualified under the code to be called “reduced fat ice cream”.

    Has always been the same, great, healthy ice cream in systen for 80 years.  Formula has not changed.

  18. Kevin Scheunemann


    So you dispute the IDQ lawyers statement posted above?

    I have been entangled against that legal team on many occassions as a Franchisee Association director, they are not dumb.   Are you willing to call the DQ legal statement on our soft serve ice cream statement incorrect?

    Bill Clinton reclassified the category.


  19. Le Roi du Nord

    “Ice cream contains not less than 10 percent milkfat”

    Quote from the CFR

  20. Kevin Scheunemann


    We are in the category of “reduced fat ice cream”.

    Keep reading further in the regs.

    Prior to Clinton administration, our formula was classified as “ice milk” in the regs.   The regs move to put it into the “reduced fat ice cream” category.   The formula has not changed.

    You can take issue if I demand I call our prooduct artery clogging, super fatty ice cream….because we are not at that 10% butterfat level.

    I did indicate we are a healthy version of ice cream and that is exactly what the regs indicate.



  21. Le Roi du Nord

    Then you should have said “reduced fat”.  Was that a deliberate deception on your part, or an honest mistake?

  22. jjf

    I think what Kevin is saying is that he’s grateful to the Clinton liberals that he can call his product “soft-serve ice cream” because not being able to advertise it as “ice cream” was hurting sales.

    So if the liberals are pro-low-fat, then the conservatives must be pro-high-fat?  So conservatives go to Culver’s, liberals to DQ and those fro-yo places?  So the foaming rage comes from the carrageenan?

  23. Kevin Scheunemann


    I did not want to brag after Jiffy was talking about all the fatty alternatives.

    I’m a humble guy.

  24. Kevin Scheunemann

    You 2 are hilarious.

    Instead of talking about the like, or dislike, of the awful flavors Owen posted, you turn it into an attack on the messenger yet again.

    If I say the sun is yellow, I am almost certain you 2 would consider dox’ing my mom over your inability to shoot down my statement.


  25. Le Roi du Nord


    I have no interest whatsoever in what flavors of ice cream folks like or don’t like.  Everyone should be free to choose what they like. Nor do I give one hoot about your mother other than how disappointed she must be in your behavior.

    But I must respond when your flavor of “conservative” bends the truth for self-serving purposes.  Speak the truth and I won’t have any need to correct you…..   And no, you are far from humble.

  26. Kevin Scheunemann


    Again, exact quote.

  27. Le Roi du Nord

    Sorry k, I am too humble to embarrass you yet again.

  28. Kevin Scheunemann


    You can never produce the quote.

    Don’t fire the gun if all you got is blanks.


  29. jjf

    Don’t trust your eyes or your kindergarten teacher’s crayon suggestions, Kevin.  The truth is out there. 

  30. Kevin Scheunemann


    That article does not deny it is yellow.

    You 2 get all whacked because I focus on a certain, specific, aspect of something.  Aside from the sun, my description of DQ soft serve ice cream.

    Do I really “grind your gears” that bad?   No room for tolerance in that liberal lexicon?

  31. Pat

    I used to love the ice milk served at the West Bend Dairy Queen’s.

  32. Pat

    Kevin, I just heard about the break in at your Kewaskum DQ. Sending thoughts and prayers.

  33. Jason

    >No room for tolerance in that liberal lexicon?

    Unequivocally those two are the least tolerant people that comment here.

  34. Kevin Scheunemann

    Thanks Pat, I appreciate that.

    We did put out this statement for social media AM.

    We are grateful for the community support on this matter. Issues like this, while disconcerting, allows one to take stock in the blessings we truly have as a community. When difficult things happen, we still have the ultimate assurance that Christ has won the victory for us over evil in salvation of our souls. To borrow one of my favorite Christian song lyrics, “What if the trials of this life, are your mercies in disguise?” Sometimes blessings do come from the challenges of this life, and we are thankful our faith in Jesus is stronger than before.
    I re-read Romans 5 this AM: 
    “Therefore, since we have been justified through faith, we have peace with God through our Lord Jesus Christ, 2 through whom we have gained access by faith into this grace in which we now stand. And we boast in the hope of the glory of God. 3 Not only so, but we also glory in our sufferings, because we know that suffering produces perseverance; 4 perseverance, character; and character, hope. 5 And hope does not put us to shame, because God’s love has been poured out into our hearts through the Holy Spirit, who has been given to us.” 
    It is with that perseverance in Christ we carry on, and thank Christ for his boundless mercy in challenging times. 
    —-Kevin Scheunemann, family, and DQ staff


  35. jjf

    Jason, if Kevin’s not telling us that we’re too tolerant and accepting, we’ll always have you to tell us we’re not.

  36. jjf

    Kevin, I have a number of quite thick textbooks on color theory and practice if you’d like to learn more.

  37. jjf

    Kevin, if you want to tell me how you’re an expert on “ice cream” shouldn’t you need to explain yourself and shouldn’t we have some agreement on terminology?

    But the reality is that you sell “soft-serve ice cream” (Praise Be Unto Billary!) and even lower-butterfat products, and Culver’s sells higher-fat products.

  38. Le Roi du Nord

    Not so, j;

    “I have no interest whatsoever in what flavors of ice cream folks like or don’t like.  Everyone should be free to choose what they like”.

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