A 2015 study of millennials from consulting firm Deloitte, showed that more than half of the participants surveyed felt that knowing more about their CEO’s experiences in managing work and life would have a positive impact on their feelings about their workplace.
The results show the need for executives to share more personal stories and communicate beyond just company strategy, especially for companies hoping to recruit and retain top, young talent, says Matthew Kohut, co-author of Compelling People, which looks at the qualities that make people influential.
“Warmth is the real distinguisher between who we trust and are loyal to,” says Chris Malone, managing partner at Fidelum Partners, a consulting firm that specialises in tracking customer loyalty. “But it doesn’t show up in transaction records.”
Everything but tech support.