Can’t win, eh. This is why I prefer companies that just keep their noses out of activism in any form. Sure, sell the merchandise targeted at the LGBTQ community, but just sell it like all of the other products. When you make a point of getting into activism, it cuts both ways.
Heather Hester told Fox Digital that Target’s reaction confirmed that the organization was ‘in this just for the money,’ and that the company’s recent actions are a ‘huge betrayal’ to the LGBTQ community.
‘Rainbow capitalism is essentially, you know, selling Pride products for profit and not necessarily standing behind the community with support,’ said Hester. ‘That’s what happened, right? There are a lot of things that go into that, but that is what happened at the end of the day.’
Target has lost market value since it viral videos showed its LGBTQ clothing – including ‘tuck-friendly’ gear – on sale in stores.