Hornady says that ammunition sales first spiked in March, when the company saw an 86% increase over March of 2019. That, in essence, wiped out the company’s inventory, and they’ve been making and shipping as fast as they can ever since.
“The stuff that goes out today was literally put in a box yesterday,” he explains. “We’ve made one-third more ammunition than we did last year. Unfortunately we don’t have an extra factory laying around or anything else. We’ve got ‘X’ number of people, and we’re certainly trying to add as much capacity as we can.”
Hornady also addresses some of the rumors around the ammunition shortage; assuring customers that there isn’t a government conspiracy to buy up ammo and keep it off the civilian market. Apparently some folks have even suggested that Hornady could be making more ammunition if they weren’t busy making t-shirts, but Jason Hornady patiently explains that the company actually buys their shirts, so there’s no production time being lost by focusing on fashion.
“We understand it’s frustrating. It’s frustrating for us too,” Hornady says in conclusion. “Keep shooting, because we’re going to keep making more, we promise.”
Vanderbrink had to specifically say that the companies are not storing ammunition in “secret warehouses,” and that ammunition is being made and shipped every day in their factories. He noted that if the estimated 7-million new gun owners each purchased two boxes of ammunition, that would amount to an extra 700,000 rounds that would need to be produced. Factor in the ammo hoarding that’s been taking place for most of the year, and you can understand why the supply simply can’t keep up with demand.