Open for Business?

This is the kind of stuff that really annoys me. From this week’s Around the Bend:

The West Bend Plan Commission reviewed the redevelopment plan for 1610 W. Washington Street, formerly home to Pizza Hut. A representative for Dunkin’ Donuts and Baskin Robbins was called before the Plan Commission to answer questions about parking, signage, and traffic.

[…]

Mario – What you’re seeing with this building is new for Dunkin and new for Baskin. This is a national brand that wants to make some identification, so you have the big slogan “America runs on Dunkin” or “West Bend runs on Dunkin.” The other slogan is a catchy phrase – in the past we’ve had situations where the facades become open and blank and the criticism is can you do something to break it up.

We break up the building with materials we see, and we are open – if it’s concerning, we don’t want too much going on but we do want something.

Sara Fleischman – I agree need to break it up but I won’t support the slogans. I won’t give my vote if slogan stays on the side.

[…]

Plan Commission member Chris Schmidt – I agree with Sara – not to add slogans on signs of buildings.

I get that the folks on the Plan Commission are doing their job by looking at plans and making sure that everything is kosher, but come on.

For a little bit of background, Washington Street (HWY 33) through West Bend isn’t some pristine real estate. It has its fair share of old strip malls, gas stations, older houses, empty lots, etc. It looks like any other street in almost any town in America. The property that Dunkin is wanting to replace is an old Pizza Hut that’s been empty and degrading for years. Like several old properties on that street, it’s just a dumpy old abandoned property with grass growing in the driveway.

So when a national chain comes in and wants to replace that dilapidated eye sore with a brand new establishment, I’d prefer that our city representatives say “thank you” and “how may we help you?” Sure, make sure the plans are safe and not a 40-story strip club or anything, but let them build the building they want. It’s their money and they want to spend it in West Bend. Who the hell cares if they have their slogan on the sign? It’s not the job of the Plan Commission to micromanage the aesthetics of every property in the city.