Boots & Sabers

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2152, 12 Sep 18

College Football’s Most Valuable Program


For years, the Texas Longhorns have been hailed as college football’s ultimate cash cow. In 2011, Texas was the first college football team ever to record $100 million in revenue. In 2014, the team generated more in profit – $92 million – than all but two teams made that year in revenue.

But there’s a new No. 1, and you don’t even have to leave the state to find them: Texas A&M is now college football’s most valuable program.

Across the three years prior to last season, Texas A&M averaged annual revenues of $148 million, the most of any program in the nation. That not only tops the Longhorns; it leaves them in the dust. Over the same time period, Texas football averaged $133 million in revenue, making the Longhorns a distant second.


2152, 12 September 2018

1 Comment

  1. Paul

    Hmmm. 1939.

    Guess PT Barnum was right.

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