For years, the Texas Longhorns have been hailed as college football’s ultimate cash cow. In 2011, Texas was the first college football team ever to record $100 million in revenue. In 2014, the team generated more in profit – $92 million – than all but two teams made that year in revenue.
But there’s a new No. 1, and you don’t even have to leave the state to find them: Texas A&M is now college football’s most valuable program.
Across the three years prior to last season, Texas A&M averaged annual revenues of $148 million, the most of any program in the nation. That not only tops the Longhorns; it leaves them in the dust. Over the same time period, Texas football averaged $133 million in revenue, making the Longhorns a distant second.