Here’s some critical research going on at Wisconsin’s premier research institution.
Pokemon Go people are happy people.
That’s the finding of media researchers from the University of Wisconsin–Madison who leapt to study the wildly popular mobile game shortly after its release in July 2016. Their work, newly published in the journal Media Psychology, shows that Pokemon Go users were more likely to be positive, friendly and physically active.
James Alex Bonus, a UW–Madison graduate student studying educational media, says he joined the throng playing the game when it was new, but was surprised by the mix of reactions in news coverage.