The traditional brick-and-mortar retailer announced a $550 million purchase of Shipt, which it said will bring same-day delivery to about half of its stores by early 2018. By next year’s holiday shopping season, Target () expects to offer same-day delivery from a majority of its stores and in all major markets.
Shipt uses a network of over 20,000 personal shoppers to fulfill orders from various retailers, delivering them within hours in more than 72 markets. Until now, the company has been focused on delivering online grocery purchases, competing with Instacart, which offers shopping services from a variety of grocery chains. Shipt will continue to serve the retailers it already works with, some of which compete with Target’s grocery business.