Much of the decline of McDonald’s has been blamed on their inability to capture the American consumer as their tastes change to healthier and more diverse options. But the growth of Burger Kind on the back of deep fried chicken and BBQ pork menu options puts a dent in that argument.
Burger King is winning: Whatever Burger King is doing, it’s working. Same-store sales soared nearly 7% during the second quarter. McDonald’s would kill for that kind of growth. Despite claiming “early signs of momentum,” McDonald’s U.S. sales fell 2% last quarter, contributing to a global dip of 0.7%.