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Tag: Josh Shoemann

Josh Shoemann Runs for Governor

by | 1916, 5 May 2525 | | 0 Comments

Story from Wisconsin Right Now. You can click through to watch his announcement video.

Schoemann, 43, who is running as a Republican, is holding an event on Sunday, May 4, 2025, to officially announce his campaign against Democrat Gov. Tony Evers.

 

“I’m Josh Schoemann, and I’m running for governor,” he confirms in the video, which sketches out his bio and strikes a theme of commonality and unity through being neighbors. The tone stands in stark contrast to the very partisan rhetoric and stances lately of Evers, and Schoemann also emphasizes his deep Wisconsin roots.

Let me start by saying that, barring some unforeseen circumstance, I don’t think Shoemann has a chance.

I’ve watched Shoemann’s public career since he started because I lived in his county. He started out as a hired County Administrator. He was effective, but in that role his responsibilities were to the board that hired him. He pushed to change Washington County into a County Executive form of government where the County Executive is an elected branch of county government. The County changed the form of government and Shoemann ran for, and won, that job. He’s been the Washington County manager and executive for the last eleven years.

Shoemann has a great biography for Wisconsin. He’s a combat veteran, lives on a farm, is a practicing Lutheran, a family man, and is involved in multiple local organizations. His governing style has been traditionally conservative. He navigated the urban/rural divide of an overly large county board, sought compromises, and incrementally helped lead the county in a conservative direction. The county has managed to keep taxes comparatively low, sought efficiencies, privatized the county old folks home, encouraged private investment, and, with a few exceptions, ran a good shop.

Shoemann is the kind of Conservative that I support. Shoemann’s challenge is that there aren’t enough people like me to elect him to be governor.

Shoemann’s headwinds are substantial. First, this election will be the midterm election after a new president. This is usually an election in which the opposition party of the president does well. Trump has defied all kinds of political norms and that may be true this time too, but odds are that any Republican will struggle to win the governorship next year.

Second, Shoemann lacks statewide name recognition. This is probably why he’s starting so early, but it’s a significant uphill climb.

Third, while not certain, it is looking more likely that Governor Evers will run for a third term. If he does, then the two challenges above are amplified by running against an entrenched, well-funded incumbent.

Fourth, the last few statewide elections have taught us something. Wisconsin is a blue-leaning state. There simply aren’t enough conservatives to win statewide anymore. Since the Walker era, too many conservatives have left the state and been replaced by growth in liberal bastion of Dane County and filtering into the WOW counties. The only thing that has defeated Democrats at the state level is a coalition of Populist/Trump and Conservative voters. For a Republican to win, he or she must turn out the traditional conservative Republican base in SE and somewhat NE Wisconsin, but also turn out the more rural outstate and disaffected minority and youth votes. It’s the Trump coalition. Yes, there may be another path to victory, but this is the only formula that has worked since 2016.

Given all that, Shoemann is not that guy. As Washington County Executive, he didn’t take the big swings that would attract the Trump voters. He didn’t cancel the sales tax. He didn’t drastically reduce the property tax. He didn’t take a DOGE-like hatchet to county government. He governed like a traditional conservative. He also governed a 94% white county that, while not without challenges, certainly doesn’t face the challenges that Milwaukee County did when Scott Walker ran it.

Josh Shoemann is the kind of governor that Wisconsin SHOULD elect, but I am almost certain that they won’t.

Enjoying the new year fireworks

by | 0759, 19 Jan 2424 | | 0 Comments

Here is my full column that ran in the Washington County Daily News earlier this week.

The new year began with an entertaining spat between the conservative Washington County Executive Josh Schoemann and the liberal Milwaukee Mayor Cavalier Johnson. While amusing, the kerfuffle overstates the dissimilarities.

 

On New Year’s Day, Schoemann posted on X a snarky comment welcoming residents of Milwaukee County to Washington County to do their shopping and dining. The comment was a swipe at the fact that Milwaukee County increased the county sales tax by 0.9% on January 1. The city of Milwaukee increased the sales tax by 2%. In one day, people making purchases in the city of Milwaukee are paying 7.9% in sales taxes compared to 5.5% in Washington County.

 

Johnson shot back saying, “If folks are looking at a high-quality dinner or a theater or a fine dining experience, they can come here (Milwaukee), or go to Cracker Barrel there (Washington County).” Zing!

 

Liberal Milwaukee has become a high-tax island, and they appear to not have any intention of slowing down. In the wake of the 44% increase in the sales tax, Milwaukee city leaders are proposing a 15% pay increase for themselves. Included in the proposal is an automatic 3% increase for themselves every year in perpetuity.

 

Not to be left behind, the Milwaukee Public Schools voted to ask the voters for an additional $252 million in a referendum. MPS already spends an incredible $19,000 per student and enrollment is declining. The state Legislature just gave MPS tens of millions of additional dollars in a deal struck last year. A deal, incidentally, in which MPS agreed to put school resource officers back in the schools and the school district has already broken that agreement without any consequence.

 

Lest Washington County residents look with too much aspersion toward their neighbors to the southeast, some self-reflection is in order. Washington County also has a 0.5% county sales tax on top of the state sales tax. The county sales tax was sold to the voters in 1998 as a temporary emergency imperative for several critical capital expense needs related to public safety. The county sales tax has been extended every time – most recently in 2022 and 2017 with the vocal support of Schoemann.

 

The West Bend School District is also following the path charted by their big brother to the southeast. The West Bend district is also seeing a rapid decline in enrollment and is receiving a budget boost from the same state funding that Milwaukee is getting. Despite this, the West Bend School Board has hired consultants and is moving down the process to ask the voters for more money in a referendum later this year. They may yet change course, but history teaches us otherwise.

 

What is the lesson to be learned? While Washington County and Milwaukee County are viewed as polar political opposites as highlighted by the rhetorical fusillade between Schoemann and Johnson, they are different more in degree than in substance. Yes, Milwaukee County is a tax hell, but Washington County is only slightly less fiery.

 

The other lesson is that when it comes to government spending, the politicians in charge will never, ever admit that they have enough to spend — never mind too much to spend. Politicians of all stripes derive their power from their ability to spend our money. The more they spend, the more power they have. It does not matter what they spend it on. That is not what it is about. It is about political power derived from wielding the public purse.

Enjoying the new year fireworks

by | 0813, 16 Jan 2424 | | 0 Comments

My column for the Washington County Daily News is online and in print. Here’s a part:

The new year began with an entertaining spat between the conservative Washington County Executive Josh Schoemann and the liberal Milwaukee Mayor Cavalier Johnson. While amusing, the kerfuffle overstates the dissimilarities.

 

On New Year’s Day, Schoemann posted on X a snarky comment welcoming residents of Milwaukee County to Washington County to do their shopping and dining. The comment was a swipe at the fact that Milwaukee County increased the county sales tax by 0.9% on January 1. The city of Milwaukee increased the sales tax by 2%. In one day, people making purchases in the city of Milwaukee are paying 7.9% in sales taxes compared to 5.5% in Washington County.

 

Johnson shot back saying, “If folks are looking at a high-quality dinner or a theater or a fine dining experience, they can come here (Milwaukee), or go to Cracker Barrel there (Washington County).” Zing!

 

Liberal Milwaukee has become a high-tax island, and they appear to not have any intention of slowing down. In the wake of the 44% increase in the sales tax, Milwaukee city leaders are proposing a 15% pay increase for themselves. Included in the proposal is an automatic 3% increase for themselves every year in perpetuity.

 

[…]

 

Lest Washington County residents look with too much aspersion toward their neighbors to the southeast, some self-reflection is in order. Washington County also has a 0.5% county sales tax on top of the state sales tax. The county sales tax was sold to the voters in 1998 as a temporary emergency imperative for several critical capital expense needs related to public safety. The county sales tax has been extended every time – most recently in 2022 and 2017 with the vocal support of Schoemann.

 

[…]

 

What is the lesson to be learned? While Washington County and Milwaukee County are viewed as polar political opposites as highlighted by the rhetorical fusillade between Schoemann and Johnson, they are different more in degree than in substance. Yes, Milwaukee County is a tax hell, but Washington County is only slightly less fiery.

 

The other lesson is that when it comes to government spending, the politicians in charge will never, ever admit that they have enough to spend — never mind too much to spend. Politicians of all stripes derive their power from their ability to spend our money. The more they spend, the more power they have. It does not matter what they spend it on. That is not what it is about. It is about political power derived from wielding the public purse.

 

The sooner taxpayers take this lesson to heart, the sooner we can begin to shift the power back to the people.

 

Washington County Exec Campaigns for Raising Taxes

by | 0651, 12 Aug 2222 | | 4 Comments

With raging inflation, an economy in recession, and people seeing their nest eggs plundered, Washington County Executive Josh Shoemann is campaigning to raise property taxes. And he thinks you’re stupid enough to believe that he can raise taxes and you got a tax decrease. When I supported moving Washington County to an Executive structure, I really didn’t think that the first one would try to build his political resume on tax increases.

Schoemann described increasing the sheriff’s office’s share of the county tax levy from $15.2 million, 43.7 percent, when he took office to $20 million, 55 percent, today, a 33 percent increase.

 

He then spoke of the $3.6 million Anti-Crime Plan referendum, which will appear on the Nov. 8 general election ballot.

 

“[The plan] will provide more law enforcement resources to our schools; more mental health resources in times of crisis and with non-acute cases out of the justice system; more inter-county and cross-county drug task force engagement; more mental health support and additional resources to combat substance use in our jail; and improved emergency and crises response and management,” said Schoemann.

 

The referendum would see an increase of 30-and-ahalf staff positions across multiple departments in the sheriff’s office, including teaming up three social workers and three sheriff’s deputies to address mental health crisis calls.

 

The referendum, if passed by county residents, will raise the tax levy 9.89 percent, but there will still be an estimated nine cent per $1,000 of assessed value decrease in the county tax rate, at least.

 

“Whether the referendum is adopted or not, your county portion of the property tax rate will likely go down, it’s just a matter of how much. … This referendum is not about whether we want a new shiny building or field. It is about whether we need a proactive response to the crime plague seeping across our border,” said Schoemann. “So, the question our community must decide is this: What do we hate more, growing government or growing crime?”

No, this is not a binary question. Government can stay the same size and reallocate budget to priorities like fighting crime. The threat that the county will be unable to grapple with crime without a tax increase is an admission of failed governance.

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