What a shame for all of the people the Salvation Army usually helps. I wish all organizations – charities, businesses, schools, etc. – would just focus on their core mission and not take it upon themselves to change the culture. I don’t care what my coffee shop thinks about the state of racial relations in the nation. I just want a decent cup of coffee.
Salvation Army Marketing Manager Angel Fields Mitchell told CBS Minnesota that the COVID-19 pandemic was to blame for the volunteer shortages, but a recent Rasmussen poll suggests that the blowback to the group’s anti-racism guide damaged its credibility among the public and potential donors.
The poll found that the percentage of respondents who had an unfavorable view of the group increased from 11% to 41% after respondents were informed of the guide and told the charity was “training members in the belief that America is a structurally racist society.” And the percentage of respondents who reported having a favorable opinion of the Salvation Army dropped from 81% to 41% after learning of the guide.
Leaders of local Salvation Army chapters have expressed alarm within the last week over volunteer and donation shortages.
“The situation is dire, and we are asking our generous supporters in the region to donate to the virtual Northwest Red Kettle, as well as make donations at every physical kettle in whatever way you can,” Col. Cindy Foley of the NW Salvation Army Division told Fox 13 Seattle.