It’s clear protectionism of a state industry, but that doesn’t necessarily make it a bad idea. Generally, however, I don’t think that consumers are confused that almond milk doesn’t come from cows.
MADISON, Wis. — Wisconsin is known as America’s Dairyland, but the rising popularity of plant and nut-based dairy alternatives is becoming a concern for many in the dairy industry.
Yesterday, three bills that would block dairy and meat alternatives from using the labels “meat” or “cheese” on their packaging were passed unanimously by the state assembly. Now the bills move to the senate.
Many in support of the bills are concerned that labeling alternative products as “meat” or “dairy” can be misleading to consumers. In a study done by the Wisconsin Cheesemakers Association, about one-fourth of consumers who picked up a plant-based cheese alternative believed that it contained dairy milk due to the cheese label.