Trump-supporting MyPillow CEO Mike Lindell has become the latest to be banned from Twitter.
Lindell, who fervently supported the Stop the Steal campaign over apparent election fraud, was banned by the social media giant for ‘spreading misinformation’.
His account is now ‘permanently suspended’.
One wonders about the long term business sense of moves like this. The value proposition of a platform like Twitter from the public view is that it is a place to read and share views from all different perspectives about any number of things. One of those things is politics. From a business standpoint, people give Twitter money to get access to that user base and to get data about that user base. As Twitter limits the user base to just those of a particular political persuasion, the value of that user base decreases.
Take it out of the realm of politics. People use Twitter to comment about sports. What if Twitter decided that hockey sucks and people who express support for hockey are suspended because it is “misleading” and “false” to say that hockey is a superior sport than football. By making that editorial decision and curating the user base in such a fashion, Twitter is limiting the number of businesses that will pay them money for user data. The companies that sell hockey equipment or rent ice rinks will look elsewhere to reach their potential customers.
Not that I care if Twitter thrives or not, but it just seems like a stupid business decision. I’d be wary of their future if I were a significant shareholder.