As this happens and ad spending continues to spread out into the web, the downstream economic effects will be significant.
A new forecast suggests U.S. pay TV revenue will drop to $56B in 2025, and global pay TV revenue is headed for a 15-year low by then.
Digital TV Research says that U.S. figure will have declined from a peak of $105B in 2015.
And the global number will drop to $152B in 2025 – below even 2010’s $175B. That’s despite the fact that pay TV subscribers will have risen by 345M in that 15-year span.
And the revenue drop despite rising subscribers is due to the declines coming in mature, high-priced markets. The U.S. projected figure of $56B is still far higher than anywhere else.