The vast majority of cars on the road around the world are painted in just a few colors. All of them are what people in the coatings industry call “achromatic.” That means they are colors that are not that colorful: white, black, gray and silver.
Thirty-nine percent of the cars in the world are white, according to data compiled in 2019 by coatings company BASF. Black, gray and silver together make up another 39% of cars on the road. That means nearly 80% of all vehicles are painted with achromatic lacquer.
The most popular chromatic color is blue — about 9% of cars come in that color, and just 7% of vehicles are painted red.
The reasons for this are varied, say some in the coatings industry. Risk averse dealers might choose to stock the most popular colors, thus limiting the overall supply of unusual hues. Risk averse consumers might worry about an odd color driving down resale value.