It’s a brilliant bit of marketing. Now people will have to wander around the store more to find what they want.
(CNN)Attention Target shoppers: Say goodbye to “girls’ building sets” and “boys’ bedding.”
The big box retailer announced Friday that it will start phasing out gender-based signage in some departments. The shift comes in response to customer feedback that distinguishing between products for girls and boys is unnecessary and maybe even harmful.
Parents and gender equality advocates welcomed the news as a significant step with potential to inspire other retailers.