Originality Rules
When it comes to promoting Wisconsin tourism and economic development, state officials believe they’ve identified the central theme that will get people flocking to Wisconsin to live, work and play—“originality rules.”
That theme serves as the basis of the new “brand platform” slated to be announced Tuesday night by Gov. Jim Doyle and state tourism officials at the 2008 Governor’s Conference on Tourism in Lake Geneva.
The brand promise will serve as the central theme for the state’s tourism marketing efforts. The marketing campaign it will spark will eventually replace the Tourism’s Department’s current “Life’s So Good” campaign, said Kelli Trumble, secretary of the Wisconsin Department of Tourism. Marketing materials based on the brand promise are likely to begin appearing in the summer, with a full campaign expected to launch in 2009.
“We believe we’ve unearthed, once and for all, the Wisconsin brand promise that will differentiate us from the competition,” Trumble said. “This brand platform has the potential to elevate the state regionally, nationally and even internationally, while showcasing Wisconsin’s famous hospitality.”
Is “originality rules” a good brand for Wisconsin?
Originality eh? I’m wondering what it is that you can get in Wisconsin that can’t be got in one of the surrounding states?
Of course nearly all branding statements are pretty much BS, that’s how marketing works.
Posted by Matt on March 05, 2008 at 0843 hrs
Personally, I like “Repairman’s Heaven” - bring your boats, campers and ATV’s to Wisconsin and let our ethanol rip them up
Posted by .(JavaScript must be enabled to view this email address) on March 05, 2008 at 0938 hrs
Wisconsin has a certain authenticity that you can’t find in a lot of other places.
We should play up our originality and celebrate the things that make us different from other states.
Posted by .(JavaScript must be enabled to view this email address) on March 05, 2008 at 0954 hrs
Personally, I would have preferred something like: “stay the hell out!”
But that’s just me.
Posted by elliot on March 05, 2008 at 1022 hrs
This slogan says nothing specific. I’d propose “Welcome Neighbors to Good fun at a good price”. Most of our tourist venues are bargains for families and accessible to our neighbors who come here.
We have the Dells, Lake Geneva, Door County, urban pleasures in MKE and the unspoiled north. Water, fish and views, what more can a vacationer want?
Posted by .(JavaScript must be enabled to view this email address) on March 05, 2008 at 1022 hrs
“Welcome Neighbors to Good fun at a good price”
That sounds like we are the Walmart of the 50 states.
Welcome to Walsconsin.
Posted by .(JavaScript must be enabled to view this email address) on March 05, 2008 at 1029 hrs
I would choose to emphasize the idea that Wisconsin has a great balance of important things. We have great cities, and we have great outdoor spots. We have great tradition, and we have a very forward-looking state, too. We have a great university system, and we also have a very affordable one, too. People today spend a fair bit of time thinking about whether their lives have balance. Do I spend enough time with the kids? Do I have enough recreation time? Am I devoting enough energy to my career? People would be very into the idea of visiting or living in a place which facilitated this balance.
Lots of states have one claim to fame or another. But Wisconsin is good for work, play, family—everything. A balanced life.
Hell, we’re even pretty balanced politically, for what it’s worth.
Just my two cent’s. And now you know why I’m not in marketing.
Posted by scott on March 05, 2008 at 1039 hrs
Should a state that wants to regulate businesses to death really be trumpeting RULES?
Originality Rules, Wisconsin Regulates?
Originality Rules, totally.
Should a state that stifles innovation and reform really be trumpeting originality?
Originality Rules?
Unless you support School Choice.
Posted by Fraley on March 05, 2008 at 1241 hrs
Just another embarassment for Wisconsin. They put a cow and cheese on our quarter against all recommendations, now this. Why don’t they just use “we’re stupid hicks living in a messed-up state, all the sane people are leaving so come on in and make yourselves at home.” We don’t have as much sunshine as other states but there isn’t ANY where these folks have their heads.
Posted by .(JavaScript must be enabled to view this email address) on March 05, 2008 at 1409 hrs
Originality Rules, Wisconsin Regulates, Wisconsin Taxes?
Posted by hsgbdmama on March 05, 2008 at 1448 hrs
Maybe you’d all be happier somewhere else.
Posted by scott on March 05, 2008 at 1452 hrs
Maybe you’d all be happier somewhere else.
If there was a state with the same climate/geography with less socialism I’d be all over it.
And I’ve been looking. Any suggestions?
Posted by .(JavaScript must be enabled to view this email address) on March 05, 2008 at 1753 hrs
Hmmm, seems that Milwaukee was no better run then when it had Socialist mayors.
Posted by .(JavaScript must be enabled to view this email address) on March 05, 2008 at 1845 hrs
Stupid.
Posted by .(JavaScript must be enabled to view this email address) on March 05, 2008 at 2011 hrs
Guy: so I guess you can rule out the rest of north America and all of Europe and a lot of Asia, too. I mean, are you aware that to find a “less socialist” country than ours, you have to start going to some pretty sketchy places? It’s no wonder you haven’t found any to your liking. We are not a stone’s throw from communism, as the shrill right would have us believe. In fact, we’re a stone’s throw from naked, dog-eat-dog, unregulated capitalism. And edging toward totalitarianism, too, over the last few years.
Posted by scott on March 05, 2008 at 2022 hrs
Yeah, waterboarding those three terrorists put us right on that slippery slope. Next stop, Stalin’s USSR.
Whatever.
Posted by Tony Turner on March 05, 2008 at 2132 hrs
Been there once. The slogan does not entice me to make a return trip. Neither does the climate!
Posted by .(JavaScript must be enabled to view this email address) on March 05, 2008 at 2218 hrs
Even one waterboarding made us look like cro magnums.
Posted by .(JavaScript must be enabled to view this email address) on March 05, 2008 at 2245 hrs
Scott:
I never understand your “me too” attititude. Why does Wisconsin have to be one of the highest taxing states just because others (including Europe) choose to? Why not strive for lower taxes? Every time Doyle et al see a state that has a higher tax on any particular commodity or service, Doyle and Company seek to match or exceed it. For example: Health Savings Accounts…we are the only state (if I am correct) taxing same.
Posted by .(JavaScript must be enabled to view this email address) on March 06, 2008 at 1008 hrs
It is the perfect slogan for Wisconsin. Yes. Originality rules but it should come with the following instructions:
“be sure to check in with the department of revenue, department of regulation and licensing, department of administration, department of transportation, the department of commerce and the Healthy Wisconsin Authority to learn the rules regarding that pertain to those individuals or entities who have been or may intend to be original.
If line 19 is greater than than line 21, please contact the department of corrections to discuss your errors and omissions. You may also be required to establish a payment plan with the secretary of revenue.
Not valid in any other state. Do not use if you have a heart condition or are taking medications that regulate your blood pressure or if you have been diagnosed with happiness.”
That is all.
Posted by .(JavaScript must be enabled to view this email address) on March 16, 2008 at 2152 hrs
Sometimes I think our slogan should be: Whiners, get the hell out.
Posted by scott on March 16, 2008 at 2219 hrs
I hope ill live to see the day when people will have Milwake as a tourist destination. I prefer the classic destinations better.
Posted by Narrow boat holidays on May 20, 2008 at 1957 hrs
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