Thursday, November 19, 2009

Lawyers Suing Lawyers

Too funny.

Someone looking for a personal injury lawyer in the Milwaukee area might easily type the names Habush and Rottier into an Internet search engine.

Habush, Habush & Rottier, one of the state’s oldest and largest law firms specializing in personal injury cases, has had many publicized successes and advertises a lot.

But the first result most major search engines return is for a Habush competitor - Cannon & Dunphy.

On Wednesday, Robert Habush, Daniel Rottier and their law firm sued William Cannon, Patrick Dunphy and their Brookfield law firm, asking that a court halt the defendants’ use of paid-for keywords Habush and Rottier to direct searchers to the Cannon & Dunphy Web site.

It appears to be a first-of-its kind claim in the increasingly competitive and sophisticated world of search engine advertising.

(7) Comments
Posted by Owen at 0724 hrs
Law

  1. Silly rabbits.  They’d get much better results with “Janet Jackson’s boob.”

    Posted by Jed on November 19, 2009 at 0852 hrs


  2. Cat fight!

    Posted by .(JavaScript must be enabled to view this email address) on November 19, 2009 at 1039 hrs


  3. The reporter on this story doesn’t understand Google nor pay per click like they should.  They needed to explain the difference between organic search results versus those yellow box paid advertising links that appear above your search results.  Dunphy’s links are not part of the google organic search results. 

    This article seems to imply that somehow Dunphy is spoofing to be a Habush website or something along those lines.  (unless someone has facts that the Dunphy website is set up with Habush references)

    All Dunphy is doing it putting a paid advertisment up when the term “Habush” is searched.  This is done by tons of companies.  It is aggravating for Habush, but legal in my opinion.  If Habush wins this, it will cut into Google’s revenues quite a bit.

    To use the yellow pages analogy, this is no different than Dunphy having a large firm ad listing on the “attorneys” page where Habush is listed.

    Posted by .(JavaScript must be enabled to view this email address) on November 19, 2009 at 1116 hrs


  4. “To use the yellow pages analogy, this is no different than Dunphy having a large firm ad listing on the “attorneys” page where Habush is listed. “

    To use a non-lawyer analogy this is no differnt than Budweiser putting that Bud Light bill board in front of Miller park.  It’s just a good PR move.

    Posted by .(JavaScript must be enabled to view this email address) on November 19, 2009 at 1356 hrs


  5. I think this has been tried before with Google with predictable results.

    Posted by .(JavaScript must be enabled to view this email address) on November 19, 2009 at 1952 hrs


  6. I think Habush and Rotweiler need to get a grip. Looks like a ton of money will be spent, mostly to other ambulance chasers, just to make yourself look even more petty and childish than most people realized.

    Posted by .(JavaScript must be enabled to view this email address) on November 19, 2009 at 2124 hrs


  7. There is no case here and I think it just help Canon and not Habush.

    A company doesn’t “own” a pay per click word.

    Posted by .(JavaScript must be enabled to view this email address) on November 20, 2009 at 0658 hrs


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