Bradley Center Will Not Sell Naming Rights
In a stunning turn of events, the Bradley Center board of directors on Tuesday abruptly decided to drop plans to sell the naming rights for the facility.
The decision, coming only two months after Bradley Center officials disclosed its plans for the nearly 20-year-old facility, came shortly after Lynde Bradley Uihlein and David V. Uihlein Jr., the daughter and son of the late philanthropist Jane Bradley Pettit, sent a letter to the Journal Sentinel. In that letter, the two spoke out for the first time that the sale of naming rights would degrade their mother’s $90 million gift and would have little impact on the arena’s financial future.
This is interesting, though…
Neither Milwaukee Mayor Tom Barrett nor County Executive Scott Walker was available for comment. Both are on a trade mission to the Czech Republic.
[...]
Doyle, who is on a trade mission to Ireland, was unavailable for comment.
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