Tuesday, March 27, 2007

Bold Advertising

Talk about your twisted marketing.

An Internet company based in West Allis is back online after a worker’s e-mail to a US soldier serving in Iraq shut the site down early this year. And, not only is the company back online, but Discount-mats.com is also bragging on its website that it is the site seen on major news networks. The reference is presumably a reference to the news the site made after the company’s e-mail to Sergeant Jason Hess circulated the world via the Internet.

In January Sergeant Jason Hess sent the company an e-mail asking if it would ship mats to a special kind of address in Iraq. The company responded with an e-mail that said, “we do not ship to APO addresses, and even if we did, we would NEVER ship to Iraq. If you were sensible, you and your troops would pull out of Iraq.”

At the time, the company claimed that it fired the employee who sent the e-mail. The company is run out of a home in West Allis.

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Posted by Owen at 1739 hrs
Culture + Military + Politics + Politics - Wisconsin

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