Because Milwaukee Needs More Crappy News

Tim Cuprisin brings us this little tidbit:

Beginning September 8, we will begin our afternoon news at 3 p.m. with a new hour of news, weather and information. “Live at 3” will be anchored by George Mallet, Courtny Gerrish and
weather with Brian Gotter.

[...]

The 3 o’clock news is in addition to the new half-hour of news that we’re adding at 6:30 p.m. effective August 25, as was previously announced. This means TODAY’S TMJ4 will provide news from 3 p.m. – 7 p.m., weekdays.

Why?  So they can report more murders?  So we can cringe more at the blond anchor lady’s unfortunate bangs?  So we can witness more witty banter between the new folks?  So they can just stop with the overdone “Breaking News” break-ins and just have the news on all the time? 

That’s a lot of news.